I didn’t plan on writing this.
But a few people kept asking how this actually happened — so here it is.
This all started as a dumb Instagram theme page.
No face.
No personal brand.
No business plan.
I was just reposting AI news and random updates because I was genuinely interested in the space and wanted to stay on top of it.
From AI News to AI Visuals
At some point, I got bored of just posting updates.
So I started experimenting with AI-generated visuals instead:
- Cinematic-looking clips
- Product-style videos
- Ad-like visuals
There was no strategy behind it. I was just testing tools and seeing what looked cool.
Early on, I played with tools like:
- Higgsfield
- Creatify
- Nano Banana
Most attempts were trash.
Some were surprisingly decent.
The Unexpected Signal: DMs
Then something interesting happened.
People started DMing me — not asking:
- “What tool is this?”
But asking:
- “How did you get that look?”
- “How did you prompt this?”
- “What’s your workflow?”
That’s when I realized the process was more valuable than the output.
Workflow Content Beats Polished Clips
I started posting simple workflow videos:
- Screen recordings
- Idea → prompt → final output
- No fancy editing
Those posts consistently outperformed the polished AI visuals.
That’s when the first sponsorship came in.
It was a small AI tool — not huge money — but it was the first real signal that this page could become more than a hobby.
The Creatify Partnership (The Turning Point)
Later on, Creatify reached out.
That partnership genuinely changed the trajectory of the page — not because they paid insane money upfront, but because it gave me a clear direction.
Instead of random AI posts, I leaned fully into:
- AI video generation
- Ad-style visuals
- Real workflows
- Prompt breakdowns
Around the same time, Creatify offered me an affiliate position.
That was the first real “oh shit” moment.
Commissions started stacking faster than I expected, and for the first time, this page was making more than pocket money.
Doubling Down on What Worked
Once I saw that, I stopped experimenting randomly and focused on:
- AI video workflows
- Ad-style AI visuals
- How things were actually made
- Prompting tips beyond surface-level hype
People didn’t want snippets anymore.
They wanted:
- Full workflows
- Complete setups
- Structure
- Everything in one place
Turning Knowledge Into a Product
So I built a course.
At first, it was mostly for myself — a way to organize everything I had learned:
- AI video generation
- AI ad workflows
- Prompts
- Mistakes
- Exact setups
I priced it at $500.
Honestly, I thought that might be too high.
It wasn’t.
The Compounding Effect
Between:
- Course sales
- Affiliate commissions
- Sponsorships
The numbers started compounding.
Not overnight.
Not linearly.
But steadily.
- 2025 was good
- 2026 got stupid
Right now, the page averages around $17K/month.
Some months higher, some lower.
All from something that started as a faceless Instagram theme page with zero expectations.
What I Want People to Take From This
This isn’t magic.
It’s not passive.
And it definitely wasn’t a straight line.
But if you:
- Actually enjoy experimenting
- Share what you’re learning
- Go deeper than surface-level AI hype
Opportunities show up in unexpected ways.
Final Thoughts
I’m sharing this mainly to say:
You don’t need:
- A personal brand
- A perfect plan
- A polished funnel
Sometimes you just need:
- Curiosity
- Consistency
- And a willingness to look stupid while testing
A lot of this was trial and error. If this helps someone skip a few mistakes, even better.
Happy to answer questions.