I didn’t overthink this at all.
I’m not running a fancy setup, no production team, no complicated workflow. I mostly use Kling or Sora video models to generate short AI videos and turn them into content.
That’s it.
I post primarily on Instagram because it’s the platform I actually enjoy using. Facebook is just auto-posted in the background. I wasn’t even focused on growing there at first.
Somewhere along the way, things snowballed.
In about three months, my Facebook page went from roughly 1,000 followers to over 100,000. No paid ads. No shoutouts. Just consistent posting and letting the algorithm do its thing.
One of the videos — an AI-generated Bad Bunny-style clip — ended up making over $200 on Facebook. Not overnight, but gradually. That’s the part most people miss. Each piece of content keeps earning over time.
What surprised me most is how little effort each video actually takes. From idea to post, it’s usually under 10–15 minutes. Generate the video, add a simple caption, post it, move on.
I’m not trying to go viral every time. I’m just stacking content. Each post becomes a tiny asset that sits there and works in the background.
This isn’t some secret hack. It’s just leveraging AI tools, posting consistently, and letting distribution do the heavy lifting. Facebook monetization is weird, unpredictable, and sometimes frustrating — but when it works, it really works.
I don’t think this replaces a real business. But as a side income stream? It’s been surprisingly solid for something I genuinely enjoy doing.
Curious how long this window stays open, but for now, I’m riding it.